For brands & Agencies

UGC that fits your brand 

We’re a Swedish UGC agency based in Stockholm, helping brands find the right creators and managing the entire production process to deliver authentic videos for TikTok, Instagram, and paid ads.

ANIO UGC creatorANIO UGC creatorANIO UGC creatorANIO UGC creator
4.6/5
Handpicked creators for your brand
UGC creator filming a product video on a smartphone
ANIO UGC video shown full-screen on a phone
Creator-made product video for a brand campaign

Brands we’ve produced UGC for

120+ campaigns delivered

Napper
Weleda
Alathea
Najell
Kuling
Sini
L'Oréal Paris
AirUp
Amazon
Napper
Weleda
Alathea
Najell
Kuling
Sini
L'Oréal Paris
AirUp
Amazon

HOW WE WORK

Introduction Meeting

We start with a meeting to get to know each other, learn about your brand, and understand what you're looking for. We'll also share our previous work and explain how we can help.

Planning & Creator Selection

If you decide to work with us, we'll agree on the number of videos and creators you need, then present the creators we think are the best fit for your brand for you to choose from.

Production & Delivery

Once you've chosen your creators, we'll develop video ideas and scripts for you to approve. We then handle everything from filming to editing and deliver your finished videos by the agreed deadline.

PORTFOLIO & CASE STUDIES

Amazon
120k views
MinLen
105k views
STOY
150k views
Tema Shop
400k views
Rusta
170k views

WHAT OUR CLIENTS SAY

“Well done, you are amazing! We will definitely reach out for more projects.”

PACE
Mira
Creative Performance Specialist, Pace Agency

“Thank you so much for the beautiful material. We are very happy, and it is always fun working with you.”

KULING
Sofia
Brand Manager, Kuling

“I was smiling through all the videos and photos. How adorable you guys are! I feel so proud to share you and these videos further. You captured everything so authentically and genuinely, exactly how I envisioned it. Truly amazing work. And thank you for all the incredible photos as well. THANK YOU, and fantastic job.”

STUCKIES
Sandra
UGC for Stuckies

FAQ

What is UGC, and how can it help our business?+

UGC stands for User Generated Content and refers to videos where people show, try, or talk about products and services. It helps businesses showcase what they offer in a more personal and authentic way on social media.

How do we find UGC creators in Sweden?+

There are many talented UGC creators in Sweden, but the most important thing is finding people who fit your brand and target audience. At ANIO, we help you find the right creators and present our recommendations so you can choose who you'd like to work with.

How much do UGC videos cost?+

The price depends on how many videos you need, which creators you choose, and what's included in the production. Generally, a UGC video can cost between SEK 2,500 and 6,000, depending on the creator. Some creators also accept products in exchange for videos, but the quality and final results can vary.

What's it like to work with ANIO?+

We want working with us to feel simple and stress-free. We stay in close contact, keep you updated, and make sure you're involved in the important decisions. You get to approve the creators, ideas, and scripts, while we take care of the entire production from start to finish.

What makes ANIO different from other UGC agencies?+

For us, it's about more than just creating UGC videos. We genuinely care about the people we work with and believe that great content starts with great relationships. We take the time to get to know your brand, listen to your ideas, and understand what's important to you. We want you to feel heard, involved, and confident that we care just as much about the final result as you do.

About us

We're a Swedish UGC agency based in Stockholm, helping brands create high-quality UGC content.

For us, a great partnership starts with getting to know our clients and understanding their goals. We value close, long-term relationships and want to create content that helps your brand get noticed and reach the right audience.

We have experience creating UGC for brands such as Amazon, Framkalla, Najell, Kuling, Napper, and many more.

We'd Love to Hear From You

Whether you have questions, want to learn more about UGC, or are interested in working together, you're always welcome to reach out to us. We speak both English and Swedish.

Ioanna Olsson, CEO & Co-Founder of ANIO UGC creator agency
Ioanna Olsson
CEO & Co-Founder